The transformational potential of rebranding and remodelling

Bills-Rushden-A4-2338 copy

Embarking on a rebranding or remodelling programme may seem like a sure-fire way to reinvigorate your business, but there are many aspects to consider if you want to get it right, explains brand strategy consultant Ian Dunstall.

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343

If you already have access, please SIGN IN