Murdoch: ‘You have to take action – nobody likes a ditherer’

Alasdair Murdoch

One of the most important attributes of a leader is the ability to take decisive action, according to Alasdair Murdoch, chief executive of Burger King UK.

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343

If you already have access, please SIGN IN