It’s fitting that Simon Wilkinson joined Byron Burger as CEO on the first of May, aka Mayday, aka the universal call of distress. Established in 2007, Byron was once a leader in the premium burger space, and it was sold for a very tasty £100m in 2013. But it was subsequently troubled by a combination of new competition and the general malaise affecting the sector and it came close to collapse. In January 2018 it underwent a CVA restructure that saw it close around a third of its 67-strong estate.