Alchemist CEO Simon Potts: ‘We’ll work to turn fear of going out into fear of missing out’

“Relaxed” isn’t an emotion easily associated with members of the hospitality industry of late, but Alchemist CEO Simon Potts seems to be the exception. In fact, with consumer behaviour throughout the pandemic largely dependent on their personal proximity to a relaxed state of mind, for Potts, a pragmatic and slow-paced reopening is the obvious route to a successful recovery.