Yolkin, the macaron ice cream sandwich brand, has secured its first permanent site on 24 Rupert Street, Chinatown.
The 450 sq ft store will have 18 covers and serve ice cream almond macarons inspired by South East Asian flavours, such as matcha and oreo, pandan and coconut, lychee, black sesame, purple yam and Hong Kong milk tea.
The site with Shaftsbury follows street food stalls on Rupert Street and pop-ups in Soho and Covent Garden.
The concept was founded by Sammie Le, a self-taught baker from Hong Kong, whose creations were inspired by the flavours of her childhood.
Julia Wilkinson, head of group restaurant strategy at Shaftesbury, said: “Yolkin’s delightful ice cream creations are a wonderful addition to Rupert Street. The popularity of their street-food stalls and pop-ups, coupled with the social media buzz generated, makes them an incredibly exciting brand that blends Far East traditions with modern trends. We are proud to welcome them to our growing range of leading Asian-inspired dessert options within Chinatown London.”
Emma Flather at Hanover Green acted on the Yolkin deal.
