Wolf Italian Street Food, the four-strong grab and go franchise, is hoping to reach 21 sites within three years, after securing a pop-up site in Broadgate, MCA has learnt.
Founder Tim Entwistle said the group would look to open three or four more sites this year, mostly in London, and was looking at Canary Wharf and Southbank.
He told MCA the food offer has different to anything currently available in the UK, in that it offered Italian flavours in Italian burrito-style wrap paida, with a grab and go focus for office workers.
Wolf joins Yolk and Claw Food at the British Land shipping container units in Finsbury Avenue Square.
Entwistle said: “We’re in Chiswick already, but we’re looking to get in the city which is where we see our growth potential
“Its something a bit different, we’re the first in the UK doing what we do. Its effectively Italian flavours in a burrito style offering.People love Italian flavours, but they can’t get it quickly on the go.
“It’s not classic Italian but it’s Italian flavours with a modern twist, eaten on the street, on the move.”
Wolf, which has two franchises in Reading and one in Leeds, serves its food in takeaway style, though customers can sit down.
The company manages sites and provides all the support while franchisees pay capital for the property.
They are joined in the line-up by Claw Food, which serves crab burgers sourced from Devon, and Yolk, offers breakfast and lunch including its famous poached egg pots and speciality Black Box Coffee.
Two remaining operators are also under offer.
The new pop-up food line-up will be in place until late 2018 whilst British Land progresses the refurbishment of a new office and retail scheme at 1 Finsbury Avenue.
Alice Keown, F&B asset manager for British Land, said: “We are really excited that we have the opportunity to work with these young, energetic, creative operators at a relatively early stage in their development, and expect them to flourish at Broadgate.
“Yolk, WOLF and Claw Food is an eclectic line-up that will complement the already fantastic offer at Broadgate Circle, and help further establish the campus as an emerging weekend and evening destination.”
British Land was represented by Davis Coffer Lyons.