TVG Hospitality, the group behind Flat Iron Square, Tap & Bottle and Goods Way, is opening a new all-day café bar, having secured $50m capital earlier this year.
Audrey’s will launch in London’s Flat Iron Square at the end of April. The 1,300 sq ft site will offer informal drinking and dining throughout the day with a menu featuring British, organic, and sustainably sourced produce.
It comes after the British music venue business, founded by Mumford & Sons’ Ben Lovett and his brother, former Soho House finance director Greg, secured funding to open new sites in the UK as well as cities across the US.
The round was led by Gibson Brands – chaired by ex-KKR partner Nat Zilkha – with the participation of funds managed by Goldman Sachs, LionTree, and partners at KKR.
The group of investors include Slack co-founder Stewart Butterfield, Airbnb co-founder Joe Gebbia, and musicians Maggie Rogers and OneRepublic’s Ryan Tedder. Despite exploring more traditional private equity funding, TVG decided to partner with the music industry.
The group’s new sites will be similar to their existing social spaces that host food and drink vendors as well as live music, Lovett told the Financial Times. Such sites operate more profitably across the week as opposed to venues solely focused on live music events.
