Tesco is to trial an in-store pizza delivery service and a hamburger restaurant, according to reports this morning.
The Daily Mail reports that Tesco chief executive Phil Clarke is giving store managers more flexibility to come up with new schemes to connect with local communities.
The pizza delivery initiative is reportedly set to be introduced at its new Extra store in Streatham, south London, but could roll out to other sites if it is successful.
Andrew Yaxley, Tesco’s director for London, said: “The pizza delivery idea came from the local store manager and is about trying new things.”
According to the Daily Mail, Tesco is also going to trial a hamburger restaurant at its store in Osterley, north London.
Tesco has been moving further into the restaurant and eating out sector since its £48.6m acquisition of the Giraffe restaurant chain in 2013; that transaction was named Deal of the Year at M&C Report’s Retailers’ Retailer of the Year Awards earlier this month.
This has included rolling out its casual dining chain Decks and opening sites under Harris + Hoole, the coffee shop brand that it has invested in, within its Extra stores.
Earlier this year former Mitchells & Butlers chief executive Adam Fowle was named CEO of Tesco Family Dining, the retailer’s subsidiary that oversees its growing foodservice portfolio.