TCG, the managed operator, has introduced four new coffees into its range and says it’s also continuing to roll out barista training for its front of house staff.
The new drinks, created exclusively for TCG by Cafeology, are: Coffee Frappé, Caramel Coffee Frappé, Cinnamon Cappuccino and Vanilla Latte. Thirty TCG pubs and bars will be selling the new range
More than 20 TCG employees have gone through a one-day barista training course at Cafeology’s roastery.
TCG chief operating officer Nigel Wright said: “Updating our coffee range with seasonal variants lets customers know we’re serious about our hot drinks and helps our pubs and bars to compete with the many other coffee providers on the high street.
“We’re delighted with the new drinks from Cafeology, especially the iced frappés, which allow us to tap into this fast-growing sector of the coffee market. We’re confident that all these drinks, served by our knowledgeable and skilful staff to ensure a consistently high-quality serve, will help to drive coffee sales over the spring and summer.
“Customers have responded very positively to Cafeology’s great taste, impactful branding and Fairtrade status. As we have sought to build daytime trade at many of our pubs and bars, the coffee offer has become increasingly important and it’s good to know that we have the right brand to help us grow sales going forward.”