Admiral Taverns has introduced a support package to help its licensees establish a presence online and on social media.
The digital media programme called SocialConnect assists licensees with website construction, using social media to drive customers into pubs, guidance on digital promotions and professional photography.
Admiral launched a pilot scheme in the summer that had 50 pubs sign up to and the group is now encouraging all pubs to sign up for the support package.
Suzanne Smith, head of recruitment and people development at Admiral, said: “The marketing landscape has evolved dramatically in recent years. Having a strong digital presence is essential for reaching new and existing customers, and for promoting what our pubs have to offer – it’s a fundamental part of the marketing toolkit.
“Importantly, we recognise how busy licensees are, and this service significantly reduces the time, cost and complexity associated with websites and social media, enabling our licensees to ‘go digital’.”
