ShakeTastic, the milkshake and juice bar concept, has signed up its first UK franchised store in Enfield, MCA has learnt.

The Enfield site is part of a plan by the group to rapidly grow in the UK, while the group has recently opened its eighth UK site in Madame Tussauds London, and also has three in the Middle East.

Managing director Josh Kettle has previously told MCA he would look to open two UK pilot sites with franchisees this year under preferential rates, five the following year, and around eight to ten from there.

He said: “You don’t make a fortune from franchising and the royalties aren’t particular high, but it’s a numbers game. If you’ve got lots of franchises and lots of trickles of royalties you can make some good money.

“We are looking to use franchising to reach areas we can’t currently reach. We are looking to grow quickly and cover the map and franchising is a great way of doing it.

“People earn good money, they’re creating a business they can sell, and they get our support.”

Kettle and co-founder Amir Darabi also operate zTing, a high-end pastry, coffee and tea concept, which has a site in Hamleys in Regent Street.

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