Roxy Leisure will expand into the family market with the creation of a new division, Pins Leisure. 

Following the opening of family bowling concept, King Pins at the Trafford Palazzo, Manchester, the division will focus on further expansion into family-led competitive socialising.

The Matt Jones-fronted business also announces that Colin Sadler joins Pins Leisure as managing director, after time spent at Pitcher & Piano, Lost & Found and the Revere Pub Company.

Pins Leisure plans to open a further 3 King Pins sites in 2024 at Manchester Arndale, Bristol Cabot Circus and Glasgow Silverburn shopping centres.

The concept showcases both ten pin and duck pin bowling lanes, along with a range of social games such as ice-free curling, batting cage, shuffleboard, air hockey, and next generation arcades.

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Its premium venues feature an extensive bar, along with quality food vendors and a sweet treats emporium.

”Following the success we have seen with the expansion of Roxy Lanes and Roxy Ball Room, I am excited by this new growth opportunity, giving our business a broader consumer appeal”, said Matt Jones

”Pins Leisure will use all the knowledge we have gained over 10 years’ experience in competitive socialising to develop multi format gaming venues targeted at families. We already have a strong growth pipeline and will be accelerating our search for new sites across the country”, he said. 

‘I am delighted that Colin Sadler has agreed to join us to head up our new Pins Leisure division. Colin has experience creating and scaling leisure retail brands nationwide which will prove to be particularly useful in the next phase of our growth.’