Pernod Ricard UK is launching The Loft, a multipurpose experiential bar and events space in Manchester.
The Loft is 6,000 sq. ft, with a training bar, private event space and is now open for private hire, at old Walkabout Bar on 13 Quay Street.
The venue will serve 19 brands from the group’s premium portfolio, which includes Absolut, Jameson, Chivas, Perrier-Jouet and Malibu.
The Loft will open to consumers with ‘The Blend by Chivas Regal’, delving into the world of Scotch whisky.
Laurent Pillet, Pernod Ricard UK managing director, said: “This is a city full of culture and innovation, so it made perfect sense that we should create a hub here. Located in the very heart of the city, this long-term project will boast a private experiential venue, and areas to work, meet and relax.”
