Nando’s has launched its first creative brand platform, called This Must Be The Place, as part of a national marketing campaign which looks to celebrate the uniqueness of the Nando’s experience.
The peri peri chicken restaurant has created a new film to accompany the launch, as well as its first sonic logo – an audio representation of the brand – with the platform to set the tone of Nando’s brand messaging over the course of this year.
The Nando’s restaurant experience has been brought to life by creator and director of the cult Netflix Original Series ’The End Of The F***ing World’ Jonathan Entwistle, who uses the voice of the narrator Eddie to talk his friends through a memorable night at Nando’s.
It features cameos from England footballer Bukayo Saka, Instagram icon Grime Gran, TikTok chef LetsMunch and music artist Niko B.
‘This Must Be The Place’ will be promoted cross Nando’s UK social channels with users able to share their favourite Nando’s stories for a chance to win an prizes and experiences throughout the year.
The new sonic logo has been inspired by Nando’s Southern African heritage and its iconic ‘Afro-Luso’ music playlists in restaurants and seeks to evolve how the brand communicates its heritage.
The new sound will inform all brand touch points from today, including in-restaurant experience, advertising and internal communications.
Nando’s head of brand Hannah Smith said: “We’re excited to launch This Must Be The Place - our new creative platform that will inform all brand activity moving forwards.
“We’re so proud to be able to offer such a unique experience as a restaurant – whether it’s trying a new spice on the PERi-ometer or telling your mates about a first date you had - everyone has a Nando’s story, and that’s what This Must Be The Place represents.
“It’s a message that we will be championing throughout the business, and we have a heap of activity planned throughout the year.”
