Muddy Boots, the independent premium meat supplier and wine bar operator, that famously turned down a mass-market deal with Tesco, is to strengthen its presence in London, with an opening in Stoke Newington.
The concept, which counts property tycoon Nick Leslau and ex-Baugur chief Jon Asgeir Johannesson as investors, is set to open its fifth site in the capital in Stoke Newington Church Street.
The company, which was set up by husband and wife team Miranda and Roland Ballard, opened the first of what they call a “modern meat shop” in Crouch End in 2015.
They have since opened sites in Wandsworth, Muswell Hill and Earlsfield, and have ambitions for up to 20 shops in and around London.
Muddy Boots, which also supplies Ocado and Waitrose, is focused largely on the convenience market with products such as burgers, meatballs, sausages and charcuterie meats.
The shop also acts as a wine bar in the evenings.
