Mixing politics with advertising: a risk worth taking?

bus

What do politicians and fast food have in common? No, not a new deal every day and a tendency to fall slightly short of what the menu promises, but cause to print a huge Whopper on the side of a bus, apparently. In a world where an advertisement for Iceland that dared to criticise palm oil is met with uproar and banned for being ‘too political,’ brand engagement with political debate may seem like something best avoided.

Already have an account?

red tick

You have reached your article limit

Register for limited access

Register for free

50% off your first 3 months

Subscribe now