Marks & Spencer (M&S) is to become the latest company to try and muscle in on the high street grab-and-go market with the opening of its first standalone Food on the Move site later this week in London’s Baker Street.
The new shop, which is part of a trial, will sell hot and cold food from the retailer’s existing ranges targeted at commuters. If successful it is thought the site will be the first in a number M&S will look to roll out under the format.
The site, which is a former Whistlestop unit, will be operated under franchise by SSP, which currently operates M&S Simply Food units in travel hubs.
M&S, which will report is half-year results this Thursday, currently has 57 Food on the Move counters in its stores.
A M&S spokesperson said: “Building on our travel food retailing experience and our in-store hospitality offer, this is a new format for us and we are looking forward to seeing how our customers respond.”
At the start of this year, Sainsbury’s launched its standalone food-to-go concept, Fresh Kitchen in the capital, while rival chain Waitrose is trialling a new fascia for its convenience stores called Little Waitrose.