The lease on a west London pub operated by former Gourmet Holdings chief executive Gareth Lloyd-Jones has been sold to a private operator.

The Pelican in Notting Hill was sold on the remainder of a 20 year free-of-tie lease from April 2012. Davis Coffer Lyons handled the sale.

Lloyd-Jones, former owner of dining pub group Bel & The Dragon, continues to operate two neighbourhood dining pubs in central London: the Canonbury and the Hansom Cab as well as the Spencer, the Althorp and the Bridge House in south west London.

DCL said Kyle is looking to reposition the pub to attract a “younger, edgier audience”, rebranding the venue the Red Lemon and carrying out extensive redecoration to give the space a light and open feel. The kitchen will be headed up by Dave Green, former head chef at the Dean Street Townhouse, and will serve modern British pub food.

Chris Bickle, associate director at Davis Coffer Lyons said: “This is one of London’s most sought after and diverse suburbs, and the pub is just a short distance from the famous Portobello Road; nearby operators include hot-spot Rum Kitchen.  Free of tie leases like these continue to attract interest being a rarity of sorts in the capital.”