Steve Kitching has been appointed on-trade sales managing director for InBev UK Kitching, 41, returns to InBev UK in October, having spent the last 18 months based in Holland as InBev’s general manager for the Netherlands. He had previously held the role of InBev UK’s managing director for take home from January 2003 until last March. Kitching succeeds Colin Pedrick who was appointed President of InBev UK and Ireland on 1 August. Pedrick said: “Steve has vast experience of both the on-trade and take home business sectors and has a strong customer and consumer focus. "This, coupled with his international experience in other markets and his commercial track record, has given him a depth and breadth of knowledge and understanding which will strengthen the UK commercial leadership team and provide invaluable insights into developing our on-trade business.”