Just Eat, the online takeaway service, which is expected to float this year, has acquired rival Birmingham-based business Meal2Go to improve the electronic point of sale (EPOS) technology it can offer its thousands of partner restaurants.
The company said that the deal will enable it to offer a central system for managing orders to the 36,000 restaurants signed up to its online ordering service.
It will also add more than 1,100 takeaway restaurants, mostly in Birmingham and central England, to its network.
Graham Corfield, UK managing director of Just Eat, said: “We know there is huge demand amongst takeaway businesses for great value, high quality EPOS technology, which we will now be able to offer.
“This move is part of our wider strategy to make the bolt-on acquisitions and partnership deals that will ensure we continue to innovate and drive further significant growth for our takeaway restaurant partners.”
Just Eat is reportedly eyeing a flotation this year that would value the firm at between £700m and £900m and be the biggest IPO to break out of Tech City in a London-listing.