Jamie’s Italian has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
According to <i>BrandRepublic</i> Karmarama will now carry out brand, digital and CRM work for the chain, which has 32 restaurants around the UK. Karmarama’s first work will appear this autumn and is likely to run across print, outdoor, radio and digital, as well as CRM.
Louise Ludlam, the head of communication and culture at Jamie’s Italian, said: “From the first meeting, Karmarama felt less like an agency, more like a very creative part of the Jamie’s Italian family.”
