Football competitive socialising concept TOCA Social is set to open its flagship site in London next year.

The 30,000sq ft venue will be located in The O2, in London’s Greenwich Peninsula, and will include interactive football games and a ‘chef-driven’ food and beverage offering.

Describing itself as ‘the world’s first interactive football entertainment concept,’ the site will feature ‘inclusive gaming experiences’ leveraging proprietary Touch Trainer and AI-enabled computer vision technologies.

Founded by former Fulham and Leeds United midfielder Eddie Lewis, the group is also currently preparing to expand its reach across the UK, having so far focused its core training business in the North and Midlands, and has said that following the summer 2021 flagship launch, it will look to global expansion.

Commenting on the new site, TOCA Social president Alex Harman said: “The O2 is Europe’s most iconic family leisure and retail destination, welcoming millions of visitors annually from the UK and throughout the world.”

“It is the perfect launchpad for our mission to bring the joy of playing football to everyone.”