Doughnut Times has opened a new site, on Victoria Street, London, taking its total to six.
It follows closely on the heels of the launch of its Doughnut Time van at Westfield Stratford earlier in April. The company also opened a site at London City Airport in February.
The Australian doughnut brand opened its first site, in London, last October, and is looking open a Doughnut Academy – where customers can create and decorate their own doughnuts – from its flagship Shaftesbury Avenue store.
Earlier this year founder Damian Griffiths sold the Australian arm of the business to former chief executive and managing director Dan Strachotta, with a number of its Australian stores closing, however a spokesperson confirmed Doughnut Time UK was run as a separate business and therefore was not affected.