Domino’s ‘strong’ first half sales supported by VAT cut

Domino’s has delivered a “strong” performance for the first half of 2021, aided by reduced VAT, the Euros, an increase in orders and the chain’s own marketing activity. In the 26 weeks to 27 June 2021, UK and Ireland system sales grew 19.6% to £752.3m. Like-for-like system sales, excluding splits were up 19.3% (18.4% including splits). The chain warned that second half growth would be lower due to scheduled VAT increases.