Fledgling fish and chip chain Deep Blue has bought 12 Harry Ramsden’s Local branches. The new shops will be rebranded as Deep Blue outlets shortly. Added to Deep Blue’s established branches in Hampton Wick and Romsey, the acquisition means that Deep Blue now operates 14 shops. The company was founded two years ago by former software entrepreneurs James Low and Richard King, who spotted a gap in the market for a traditional chain of fish and chip shops serving quality fish and chips to local communities. Deep Blue views its most recent acquisition of Harry Ramsden's Locals as one in a number of acquisitions to come. Low told M&C Report: "Our plan is to focus on the M25 region for the time being and expand out over the course of the next two to three years." Funded by private investment, Deep Blue intends to open up to 50 new branches over the next three years, catering to a varied clientele, including the business community. Low continued: "Having spoken to many people, our research tells us that people would rather give their families fish and chips than other so called fast foods, but they are put off by the image and standards of the average fish and chip shop. We are working hard to serve local communities the best possible quality fish and chips in the kind environment that they want and expect today."