Carlsberg UK has announced that it is to distribute a new range of “Great British Cask Ales”.
The Tapster’s “permanent” range consists of 47 ales available nationwide and all year round. Brewers featured in the 2014 range include Tetley’s, Adnams, Camerons, Greene King, Hook Norton, Marston’s, Robinsons, St Austell and Thwaites.
In addition, the Tapster’s “Extra Choice” range comprises over 100 additional ales, available on monthly rotation. This is a range of lesser-known ales, often seasonal and handpicked from breweries across the UK.
Paul Waller, customer service & third party brands director at Carlsberg UK, said: “We’re working hard to be the best beer and beverage business in the UK and our Tapster’s range demonstrates our commitment to the Cask Ale category. Our ambition is to provide the best possible range, service and support to customers, enabling them to tap into a thriving opportunity.
“Why should the on-trade care? 164 new breweries opened in the UK in 2013 and cask ale accounts for 16% of all beer sold in the on-trade, therefore having an appropriate range that changes regularly, backed up by industry-leading training and support, enables businesses to capitalise and grow their business at the right time.”
Paul Nunney, Cask Marque executive director, said: “We look forward to continued success within the Cask Ale sector this year and working closely with Carlsberg UK to offer the best service and quality possible to customers.”
