Byron, the premium burger restaurant group, is set to open its first site in the South West, after securing a unit in Exeter, M&C Report has learnt.

The 37-strong group, which is also believed to be in talks on a site in Bristol, has secured the La Tasca unit in the city’s Princesshay shopping centre for an opening later this year.

The Tom Byng-led chain, which recently opened in Milton Keynes, is also set to open in Langham Place, Oxford Circus, this spring.

It has already secured sites in Chiswick and Clapham Common for openings this year.

Further openings in the next nine months have been also confirmed for Leeds, York, Shoreditch and the Strand. It has also secured a further unit in Chelmsford for an opening next year.