The bubble tea trend is set to gain further momentum with the opening of new concept Bubbleology in London’s Soho, on 21st April. Founded by Assad Khan, the store in Rupert Street will specialise in bubble tea, a sweet Taiwanese tea drink. The concept allows customers to choose a range of teas to which add milk or fruit juice can be added. Finally tapoica pearls or balls are added, which generates the bubbling that the drink has become famous for. The store will also serve a variety of cakes and experimental sandwiches such as toasted muffin, jam and blueberries. Bubbleology will be officially opened by the Taiwanese Ambassador to the UK. The opening of Bubbleology follows the launch earlier this year of rival bubble tea concept, Bobo Jam in London's Chinatown.

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