The British Beer & Pub Association (BBPA) has revealed the first designs for its national alcohol unit awareness poster campaign as part of the Responsibility Deal struck with the Government. The posters, tent cards and beer mats featuring the slogan ‘how many units in your drink?’ are being piloted in selected BBPA member pubs over the summer, after which they’ll be available for pubs to order on a wider scale. The posters, designed in partnership with Drinkaware, show the units in a typical pint of 4% abv beer, a typical 330ml bottle of 5% beer, a 175ml glass of 12% wine, and a 25ml single of a 40% spirit. The Responsibility Deal saw trade groups and companies agree a range of voluntary initiatives to encourage healthy living. As part of the deal on alcohol, the BBPA pledged to promote much more visible alcohol unit information for consumers. The Responsibility Deal is seen as a way for the industry to stave off Government intervention through voluntary action. Health Secretary Andrew Lansley said: “This is another example of the Responsibility Deal giving people the information to make their own choices about their health and lifestyle. “I look forward to seeing the evaluation of this summer’s pilot and to a successful national roll-out to consumers across the country.” BBPA chief executive Brigid Simmonds adds: “This campaign will be a key component in the Public Health Responsibility Deal, to help pub customers to be more aware of their units. “The start of this pilot also shows that the partnership approach is the best way to deliver results. This is one part of a far wider process, as BBPA members have themselves signed up to a range of commitments which amount to big changes in their businesses. “We all recognise we need to play our part in promoting awareness amongst consumers and encouraging responsible drinking.”