Applebee’s, the US-based family restaurant chain, has announced plans to expand into the Middle East, starting with the opening of 10 new sites in Egypt over the next 10 years. Parent company DineEquity is looking to aggressively expand in the region and last month announced the expansion of its IHOP franchise into the Middle East, with a multi-restaurant franchise deal for the development of 40 new IHOP restaurants in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt. The agreement marked the first major expansion of the IHOP chain outside of North America and represents the largest international development deal in the brand's history. The roll out of Applebee’s, which currently operates 147 restaurants in 15 countries outside the US, will be linked with that of IHOP and it will partner the same franchise developer, AMECO. AMECO is currently in plans to set up 30 Dairy Queen locations across Egypt. Applebee’s has also spoken of its desire to open in the UK although it is yet to secure a site or franchise partner.

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