Alula Leisure, a new vehicle set up by Tim Lalic and Vahram Papayzan, is to open its first high-end champagne bar and restaurant in London’s West End next month, after securing the Amuse Bouche site in Soho. The new concept, 52 North, which will feature traditional British cuisine and produce, will be the first of several new ventures in the pipeline for Alula Leisure, which is currently in negotiations for several projects in the West End. Directors Lalic and Papayzan both have a background in the hospitality sector in health and fitness concepts such as Oxford Mixed Martial Arts Academy (OMAA) and gyms in Oxford and Manchester. 52 North will occupy 4,000sq ft ground floor and basement of the premises, on the remainder of a 35-year lease from 17 May 1999 at passing rent of £115,000 per annum exclusive and a substantial premium was paid. Amuse Bouche Enterprises, the bar and tapas concept founded in 2005 by Henry Lane Fox, will continue to operate its sister site in Parson’s Green, and is understood to be currently seeking additional opportunities to expand its portfolio within the Greater London suburbs. Jonathan Moradoff, associate director at Davis Coffer Lyons, who acted on behalf of the former tenant, said, “Soho continues to offer a rich fabric of exciting new leisure concepts entering the market and although there is always high demand, especially from overseas operators for property here, the construction of Crossrail in the vicinity has fuelled this demand further. I’m sure Alula Leisure will bring something very unique to the dynamic food and beverage offer already on Poland Street.”

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