Costa is adding a fruit crumble bar to its menus later this week that the coffee chain claims will make it the first coffee shop chain in the UK to launch a vegan product registered with The Vegan Society’s Vegan Trademark.

The dairy, gluten and wheat-free crumble consists of a cinnamon spiced biscuit base with a plum, cranberry and sultana filling and a crumble topping. It is made in the UK by family run bakery, Bells of Lazonby from in the Lake District in Cumbria.

It is estimated there are at least 300,000 vegans in the UK and the demand for vegan products is rising.

The bar will be available in Costa stores nationwide from Thursday 7th January retailing for £1.70.