In a joint letter with UK Hospitality, over 200 CEOs from across the hospitality industry have appealed to the Prime Minister to ’act without delay’ in implementing immediate government support for the sector.

Dear Prime Minister,

The advice to avoid hospitality venues, coupled with the speed of coronavirus developments compels us to write less than a week since the Budget commitments to assist businesses through the hardest time in living memory. Hospitality trade and footfall plummeted by up to 70% prior to your comments yesterday and will undoubtedly have worsened since, genuinely posing an existential threat to our businesses and the jobs. Hospitality represents 10% of UK employment and 5% of GDP and the shockwaves of a sector-wide failure would be socially, culturally and economically devastating.

The Budget brought succour to some SMEs in our sector but left 7 out of 10 hotels, pubs, restaurants and attractions unsupported. Without further urgent intervention we face unprecedented levels of business closure – staff are already being laid off and the situation will only become more severe.

We need Government action now, to: extend the business rates and NIC holiday to all hospitality businesses for at least six months; follow the lead of other countries such as the USA, France and Denmark by committing to additional working capital support while funding salaries and retaining staff and; call on landlords and banks to avoid forfeiture of rent payments.

Hospitality is in a potentially fatal cashflow catastrophe, but all is not lost. With the right support from Government, our valuable sector will be able to focus on its teams and may yet forge ahead for the benefit of the British economy and people. The biggest threat to its ability to do so is that support comes either too late or not at adequate levels to see us through: we implore you to act on the above, without delay.

Yours sincerely,

Thomas Dubaere - Accor Hotels

Andrew Moody - Adventure Kidz

Trystan Williams - Akoko

Paul Wigham - All Our Bars

Sue Elaiho - Aspro UK

Steve Holmes - Azzurri Group

Wendy Bartlett - Bartlett Mitchell

Chris Naylor - Bespoke Catering

Scott Grimbleby - Blackhouse Restaurants

Anthea Hughes - Blackpool Pleasure Beach

Richard Vines - Bloomberg

Paul Flaum - Bourne Leisure

Louise Chidgey - Brassica Restaurant & Mercantile

Cass Titcombe - Brassica Restaurant & Mercantile

Chris Whitney - Breddostacos

Kathy Caton - Brighton Gin

Anne Ackord - Brighton Palace Pier

Ian Parkinson - Britpark Leisure Ltd

Tim Doubelday - Burger King

Garrett FitzGerald - Butchies

Rob Paterson - BWH Hotel Group

Simon Wright - By:Chloe

Simon Wilkinson - Byron Burgers

Gerry Ford - Caffe Nero

Richard Bigg - Camino UK

Nigel Foster - Camino UK

Tsara Taylor - Camino UK

Mark Jones - Carluccio’s

James Spragg - Casual Dining Group

Martin Dalby - Center Parcs

Karen Matthews - Chair of Cardiff Hoteliers Association

Berin Jones - Chair of Llandudno Hospitality Association

Anthony Rosser - Chair of UKHospitality in Wales

Samantha Winstanley - Chessington World of Adventures Resort

Adam Davies - Circus London

Clive Watson - City Pub Company

Mr E Ball - Clacton Pier

Jill Norman - Clarence Pier Southsea

Adam Hyman - Code Hospitality

Mel Dench - Colchester Zoo

Lucy Nonne Blake - Comms by Pear

Juliana Delaney - Continuum Attractions

Stevie Parle - Craft London

Stephen Leckie - Crieff Hydro Hotel

Jules Kane Pop - Crucial Food

Martel Smith - Dawnay Arms York

Simon Wright - Dominique Ansel Bakery

Simon Wright - Dominique Ansel Treehouse

Duncan Phillips - DP Associates GB

William Bryan - Drayton Manor

Eddie Kemsley - Dreamland

Lynne Grove - Dudley Zoo & Castle

Gopi Krishna Ketineni - DUM Biryani House

Elyse Waddy - Empire Hotel

Graham Evill - Engie

Ian Kearney - Escape Entertainment Venue

Cameron Leslie - Fabric London

Richard Cochrane - Felix Solis Avantis

Alice Lascelles - Financial Times

Laura Cameron - Fistral Beach Hotel and Spa

Charlie Carroll - Flat Iron Steak

Emma Beynon - Folly Farm

Tom Parker Bowles - Food Writer

Ewan Venters - Fortnum & Mason

Griff Holland - Friska

Simon Emeny - Fullers

Iain Westwater - Gambado

Garry Mallen - GC Mallen

Alex Salussolia - Glendola Leisure

Peter Salussolia - Glendola Leisure

Gareth Dougherty - GLH Hotels

Jeremy Godden - Godden Gaming

Martin Goymour - Goymour Properties Limited

L S Cooper - Grand Pier (Teignmouth)

Greg Sage - Greene King

Lucy Bond-Wright - Grind Shoreditch

Julie Dalton - Gulliver’s Theme Parks

Gary Smart - Harbour Park

Wes Smart - Harbour Park

Echo Lu - Haulfryn

Will Beckett - Hawksmoor

David Roberts - Head of Leisure & Corporate Partner

Ruth Whyatt - Head Over Heels Play

Rupert Pugh - Heights of Abraham

Peter Johnson-Treherne - Heritage Great Britain PLC

Neleen Strauss - High Timber Restaurant

Stephen Cassidy - Hilton Hotels

Soraya Tavakoli - Holborn Leisure Group

Steve Burns - Hollywood Bowl

Mark Wogan - Home Slice Pizza

Lauren Webster - Hospitality Marketing Consultant

Hayley Johnson - Hospitality Marketing Consultant

Adam Van Den Bussche - Indie Consulting

Ken Lunn - Jack in the Box Club

Alfred Codona - John Codonas Pleisure Fairs Ltd

Ian Dodds - Kerb Food

Simon Mitchell - Kerb Food

Ric Fearnett - Kidzania

Luke Knightly - Knightlys Fun Parks

Simon Carlin - Kushi-ya

Polly Gladwell - Legoland Windsor

Jackie Richmond - Lemur Attractions

John Vincent - Leon

JP Teti - Liberty Cheesesteak Company

David Elton - Lime Wood Group

Robin Hutson - Lime Wood Group

Ian Cunnigham - Livingstone Leisure

Jonathan Downey - London Union

Adrian Ellis - Manchester Hotel Association

Ronny Maier - Marriott International Limited

Ralph Findlay - Marston’s PLC

Edward Terry - Meejana

Nick Varney - Merlin Entertainments Group

Rosalyn Mcfarlane - Merlin Entertainments Group

Joady Thomsett - Merlin Entertainments Group

Justin Baird Murray - Metropole Hotel

Bob Ivell - Mitchells & Butlers

Phil Urban - Mitchells & Butlers

Mark Birchall - Moor Hall Restaurant

Brittney Bean - Mother Clucker

Ken McMeikan - Moto Way

Ranjit Mathrani - MW Eat

Alice Stewart - New West End

Jace Tyrrell - New West End

Paul Davout Barnes - New West End

Lauren Irlam - Nibble NQ

Thom Hetherington - Northern Restaurant & Bar

Tom Filer - Ocean Aadventurers

Richard Massey - Old Quay House Fowey

Karin Brett - Ondine Restaurants Ltd

Roy Brett - Ondine Restaurants Ltd

Tim Hassell - Onmicrosoft

Rory Holburn - Open Wide International

Ally Dale - Oxford & Cambridge Club

Stevie Parle - Palatino

Wendy Attwood - Parent Paradise

Kathy Smith - Parhers Arms

Steve Richards - Park Dean Resorts

Margaret Waters - Park Plaza Cardiff

Stevie Parle - Pastaio

Joe Grossmann - Patty and Bun

Ashley Barker - Patty and Bun

Paul Daly - Paul Daly Venues

Eleanor Sampson - Paul Rhodes Bakery

Sarah Mancey - Paultons Park

Rich Holmes - Pint Shop

Jens Hofma - Pizza Hut Restaurants

Zoe Bowley - PizzaExpress

Mike Brown - Pleasure Beach Resort

Russell Imrie - Queensferry Hotels

Warren Scott - Quintessential Brands

John O’Reilly - Rank Group PLC

Simon Wright - Red Far

Rob Pitcher - Revolution Bars Group

Luke Johnson - Risk Capital Partners

Ellis Potter - Riverside Hub

David Sykes - Rocca

Stevie Parle - Sardine

Joe Schofield - Schofield’s Bar

Jenny Nunn - Seaton Tramway

Neil Kedward - Seren Collection

Jonathan Neame - Shepherd Neame

Dominic Lake - Spiritland

Andrew Evans - St Brides Spa Hotel

Stevie Parle - Stevie Parle

Simon Longbottom - Stonegate Pub Company

Gaynor Corr - Sundown Adventureland

Mark McCulloch - Supersonic Inc

Alex Kratena - Tayer Limited

Robert B Cook - TGI Fridays

Simon Potts - The Alchemist

William Griffiths - The Angel Hotel

Charlie McVeigh - The Breakfast Club

Ian Edwards - The Celtic Manor Resort

Neil Borthwick - The French House

Lesley Lewis - The French House

Simon Wright - The Gentleman Baristas

Neil Mendoza - The Greenhouse

Geoff Lofthouse - The Imperial Hotel

Simon Wright - The Lebanese Bakery

Ellie Topham - The Lock Tavern

Andy Hornby - The Restaurant Group

Stefano Pieraccini - The Seafood Ristorante

Piers Baker - The Sun Inn

Sacha - The Warehouse Project

Mark Sainsbury - The Zetter Group

Deborah Southwell - Thursford Collection

J Downey - Tortilla

Brandon Stephens - Tortilla

Freddie Hitchcock - Town and Country Collective

Neil Rowlands - Tre Ysgawen Hall Country House Hotel & Spa

James George - Turner and George

Mark Selby - Wahaca

Thomasina Miers - Wahaca

Mike Morgan - Welsh Rarebits

Petra M Wetzel - West Beer

Simon Jones - Whitbread Hotels

Chris Miller - White Rabbit Fund

Brian Keeley-Whiting - Whiting & Hammond

Samantha Towers - Wicksteed Park

Julien Cotta - Wild N Wacky

Darren Chorley - WMSP

Gayle Pennington - Wookey Hole Resort

Josh Emmerson - Wright Brothers

Rachel Birchall - Wright Brothers Soho

Angela Hartnett - WSH Limited

Simon Esner - WSH Limited

Richard Hodgson - Yo Sushi

Patrick Dardis - Youngs