Tax Parity Day raises sales and awareness

Jacques Borel and Tim Martin

Last Wednesday’s Tax Parity Day, which saw up to 15,000 outlets take part in a national day of action as part of the campaign to reduce VAT for the sector to 5%, helped increase sales for participating operators by up to 23%, while also raising awareness of the disparity between the zero rate for food in supermarkets and the 20% VAT rate for pubs and restaurants

 

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