Wagamama has launched a new menu inspired by Korean flavours, alongside the brand’s first ever hot pots.
It will showcase an array of new “nourishing bowls”, with chicken, steak or silken tofu hot pots in a spicy broth with seasonal vegetables and tteokbokki.
The menu also sees the introduction of Korean street food favourite, k-dogs, made with a crunchy noodle crumb.
Other items include gochujang rice bowls, served with snow onions, and chicken or shichimi tofu, plus a host of fresh new sides including rotis served with raisukatsu sauce and mushroom skewers coated in a sweet chilli and miso glaze.
Wagamama has also added a new dessert item; chouxnuts, which combines soft doughnut and a crisp choux pastry with a choice of sweet matcha or kurumitsu black honey custard fillings.
The launch coincides with Wagamama’s new campaign and first television creative since 2021, which draws comparisons between the “rejuvenation and invigoration” of open water swimming and their steaming bowls.
The restaurant brand will be partnering with the charity, Mental Health Swims, to host three swim events in London, Bournemouth and Brighton later this month.
Kay Bartlett, chief marketing officer at wagamama, said: “We wanted to capture the essence of the unique experience we offer our guests. Our nourishing bowls aren’t just about food, they’re about the sensory journey and the feeling of enjoying life’s simple pleasures.
“Our partnership with Mental Health Swims as part of this campaign is also an extension of our commitment to promoting well-being and mindfulness.”
New menu items are available in restaurants nationwide, from today (4 October).
