64% of UK consumers now think it is important to know the nutritional content of their meals out of home, according to data collected by CGA by NIQ.
As interest in well-being continues to surge after the Covid pandemic, 45% of consumers consider knowing the nutritional value of menu items more important to them than last year.
CGA by NIQ’s latest ‘Food Insights Report’ reveals a mounting interest for menus to include nutritional elements such as vitamins and protein, as well as more traditional data about calories, sugar, fat and salt.
The survey of 2,000 consumers shows that this is in particularly high demand for parents, with 67% keen to see protein, sugar, salt and vitamin content of dishes on menus.
Research also reveals that 52% of all consumers and 63% of young adults say they want to reduce their meat consumption, showing the need for operators to improve the positioning of vegetarian or vegan dishes on menus.
Furthermore, three in five people are more likely to order a meal with reduced animal products if they can choose items to substitute.
James Ashurst, CGA’s client director – foodservice, commented, “Interest in well-being surged during the COVID-19 pandemic, and it shows no sign of slowing.
”Many consumers now expect food businesses to be able to provide the nutritional information they want in order to support their healthy lifestyles, and venues that don’t deliver risk falling behind competitors.
”Understanding exactly what these mindful consumers want is crucial, and our report provides the tools that are needed to optimise menus and maximise spend.”
