Georgi Gyton

MCA Insight

Georgi joined from People Management at Haymarket Media Group. Previous to that she worked at Haymarket title Event, and spent seven years at William Reed Business Media, beginning her career at British Baker, before moving across to Meat Trades Journal and

Stories by this contributor.

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  • Full steam ahead

    15 Jan 2019

    With its eye on store numbers in the triple figures, Georgi Gyton speaks to Roosters Piri Piri about its ambitious growth plans, how delivery is changing its property strategy and why the operator has made innovation the lifeblood of its business.

  • MCA Introduces… The Bedford from Three Cheers

    19 Dec 2018

    Three Cheers recently reopened The Bedford in Balham – the second project through its partnership with Ei Group, and Ei’s largest project to date – following a £3m refurbishment. Georgi Gyton went to find to find out how they spent the money and what potential the partnership holds in the future.

  • A crescendo of coffee

    17 Oct 2018

    Following a successful fundraise on Crowdcube this summer, coffee shop and wine bar Notes is looking to double its estate over the next two years. Georgi Gyton finds out more about its growth plans, which include a move into travel hubs, starting with train stations

  • A glass half full

    14 Sep 2018

    Closing in on the 20-site mark, Veeno has reached a fork in the road for future development. Georgi Gyton spoke to co-founder Nino Caruso about the journey so far, and which direction the company might head in

  • Brandwatch: Chiquito

    23 Aug 2018

    A common feature at leisure and retail parks across the UK, fast-casual Mexican chain Chiquito has underperformed the market in recent years. In response, parent company TRG has been investing in the brand’s development – so have their efforts been bearing fruit? Georgi Gyton investigates.

  • Subtly Italian

    15 Aug 2018

    More than a decade after the Gusto brand was created out of the ashes of Est Est Est, it is now in the midst of a second reinvention, which will see it fully embracing its Mediterranean influences. Georgi Gyton reports.

  • Fast food of the future

    14 Aug 2018

    Self-order screens and bluetooth locators are soon to become the norm at McDonald’s as it rolls out its Experience the Future programme. Georgi Gyton finds out what’s been behind the development of the programme, which was awarded the Best Use of Technology gong at this year’s Retailers’ Retailer awards.

  • Hello I'm a chatbot, how can I help you?

    10 Aug 2018

    We’ve all read about a future where artificial intelligence is mainstream, but can chatbots realistically be integrated into a sector that relies on the value of human interaction? Georgi Gyton looks at how the technology is being used already.

  • The changing tale of ETM

    17 Jul 2018

    Georgi Gyton spoke to the winners of The Evolution Award at this year’s Retailers’ Retailer of the Year Awards – ETM Group – about what prompted a change of strategy 18 months ago

  • Integrity at scale

    13 Jul 2018

    In the second MCA Introduces, Georgi Gyton visits Hawksmoor’s new Edinburgh restaurant to talk to the founders about why the city fits the bill for its latest venture and how it ties in with future plans

  • The cost of responsible retailing

    18 May 2018

    Sustainability credentials are rapidly moving from being a defining feature of a brand to a basic expectation of the consumer. As operators increasingly seek to incorporate responsible policies into their business models, Georgi Gyton looks at what impact this is having on the bottom line.

  • Brandwatch: Greggs

    11 May 2018

    The bakery food-to-go giant announced this week that it was adopting a “more cautious” outlook regarding performance for the rest of the year as troubles on the high street start to affect growth. Georgi Gyton takes a look at how the brand is setting itself up to even out any bumps in the road

  • A restaurant in denial

    20 Apr 2018

    Continuing on its mission to make wine more accessible to the masses, Vinoteca is now gearing up for its first regional opening. Georgi Gyton met the founders to find out more

  • JDW’s social media stunt goes viral

    17 Apr 2018

    The news that JD Wetherspoon has pulled the plug on all of its social media activity prompted social, as well as the mainstream, media, to go into overdrive. Georgi Gyton asks whether it will have any impact and if it will encourage other food and drink operators to follow suit?

  • Will AI be a game-changer for the eating and drinking-out sector?

    06 Apr 2018

    Georgi Gyton looks at the potential impact AI could have on the eating and drinking-out sector.

  • On a walkabout with Stonegate

    21 Mar 2018

    Stonegate chief executive Simon Longbottom talks to Georgi Gyton about the company’s strategy of building a presence in city and town centres through its stable of brands and formats.

  • Brandwatch: Just Eat

    07 Mar 2018

    Just Eat may have reported strong order growth in its full year results yesterday – up 19% in the UK, to 105 million – but the market balked at its lower forecasts for growth in 2018, largely down to planned investment in areas like its branded restaurant delivery partnerships, in a bid to fend off increasing competition. MCA explores the potential impact of its plans.

  • Founders’ Forum Focus: What the Pitta!

    02 Mar 2018

    What the Pitta! has ambitious expansion plans, and the growing trend for flexitarianism – or eating less meat to you and me – is helping to achieve them.

  • The power of the PR stunt

    16 Feb 2018

    With Greggs hosting a number of special Valentine’s Day pop-up restaurants within its stores this week, Georgi Gyton investigates how experiential marketing can be used to increase the brand presence of food and drink operators.

  • Focus on: south east Asian dining concepts

    15 Feb 2018

    Following the announcement that Leon is to open a Thai-inspired ‘fast food’ pop-up within one of its West End stores, in April, MCA took a look at how the market for south east Asian cuisine is performing and what’s expected in 2018

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