YO! has signed a trial agreement to supply pre-packaged food to go products to 390 Tesco stores. The move forms part of the brand’s increasing push into retail, and follows an announcement last month to trial food to go at WH Smith.

The Tesco initiative builds on YO!’s existing partnership with the supermarket, which includes 52 sushi kiosks as well as YO! branded sauces, seasoning, marinades and mayos.

The new agreement will see YO! food to go available in Tesco front of store fridges from late May. The offer will include crispy salmon rolls, chicken katsu bites and crispy California rolls – which have been specially made for Tesco.

YO! pre-packaged sushi is already available in Sainsbury’s and Co-op.

David Hampton, managing director of retail at YO!, said: “We’re really excited to be expanding our partnership with Tesco as part of our multi-channel strategy aimed at introducing more people to Japanese food and sushi. With all of us starting to go out and about more, now is the perfect time to test our ready to eat front of store range in Tesco, and we are excited to see the response from consumers.”

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