Watchdogs have reprimanded Sky TV for running Domino’s Pizza advertisements during The Simpsons.
Ofcom ruled that the satellite broadcaster had broken its rules that bar junk food promotions on output popular with children.
The National Heart Forum claimed Sky had tried to get around the rules by showing the making and delivery of a Domino’s pizza - rather than the pizza itself made the complaint.
Domino's ended its sponsorship deal late last year.
The Ofcom report said: “While the credits do not feature any one complete pizza, it is clear, in Ofcom’s view, that the sponsorship of The Simpsons on Sky One promotes not only the Domino’s Pizza delivery service but also its pizzas.”
