The item proving a hit with McDonald’s customers in France this winter is not a new burger or chicken wrap, but a bright red, rubber container in which french fries are served.
The US-based multinational introduced the reusable packaging to comply with a new French law that bans fast food and casual dining outlets from using disposable packaging and cutlery for customers who eat in their restaurants.
The French fries containers are so popular that customers have started taking them home as souvenirs. President Emmanuel Macron helped drive the craze when he tweeted a photo of the McDonald’s packaging to vaunt his government’s initiative, which took effect in January.
- The Financial Times. To read the full story click here
