Joe & the Juice, the Danish juice bar operator, has launched it first UK site on London’s Regent Street. The company, which was founded by Kaspar Bassoe seven years ago, currently has 15 stores in Denmark and one in Sweden. The new 50-cover outlet is company-owned and due to its size and prime location is set to become the group’s flagship UK site as it looks to roll out the concept here. Bassoe told M&C Report: “There are a lot of delimiting factors in the Danish market as people don’t eat lunch out very much, but there is more potential for growth in the UK as there is a bigger market here.” The company is set to launch its first site in Germany in the first quarter of 2010 with a franchise partner and is planning to open a further six outlets in Sweden in the next 12 months. The concept focuses on healthy combinations of juices, but also serves a range of coffees, sandwiches and cakes. Bassoe said that he expects the outlet to sell about 40% take away versus 60% eat in.