German Doner Kebab (GDK), the low-calorie kebab franchise, has revealed a pipeline of openings in the UK, with plans to reach 92 sites over all, MCA understands.
The business, brought to the UK and Ireland by the Sarwar family-run United Brands under a master franchise, already has eight sites, with a further eight in the pipeline in Cardiff, Slough, Stratford, Oxford, Leicester, Shepherd’s Bush, East Ham, Glasgow, Edinburgh and Dundee.
The concept is primarily a sit-in restaurant as well as providing take-away with a 60/40 split, and works under a hybrid dine in model, which incorporates a delivery offering once the eat-in and take away model is up and running successfully.
United Brands GDK has signed up over 80 franchisee locations, with experienced franchise operators of other major franchise brands.
The UK business is looking for multi-store franchisees in Northern Ireland and right across the UK, with a minimum of three store cluster deals.
The franchise is advertised as being simple to operate as it does not require a qualified chef to prepare the meals, it’s more a case of the careful assembly of the key ingredients.
GDK was created in Germany in 1989 and now has 45 stores worldwide, with franchises in 10 countries in Europe and the Middle East, and plans to open in the US in the near future.
The food aims to change perceptions of kebabs as unhealthy, with less than half the calories of a regular kebab, using lean, halal veal and chicken, along with handmade breads and signature sauces.
GDK UK chief executive Imran Sayeed said: “We came across German Doner Kebab on a business trip to Dubai just over four years ago, and were blown away with the quality it provided, so decided to investigate the company further. We visited the HQ in Dubai and discovered they had over 40 stores globally. The kebab is very popular in Germany and is considered the number one street food. Our kebabs offer a healthy alternative to burgers as they are lower in calories.”
The Sarwar family operate a £230m Scottish business which includes a wholesale cash and carry, 532 franchised convenience stores, a chain of pubs, Asian restaurants and a pharmacy group as well as a soft play centre and bowling alley.