Dum Dum Donutterie has opened two units within underground stations – in Oxford Circus and Bond Street.

It is the first time the baked-doughnut operator has opened within a tube station, and follows its travel hub debut at Euston train station in December.

Dum Dums has been rapidly rolling out its concept through a franchise operation, and opened sites in Bicester Village, Intu Watford, and The O2’s new Icon outlet, before Christmas. It also recently reopened in Boxpark Croydon after its original franchise unit closed earlier in the year.