Dum Dum, the artisan doughnut concept, is launching a new site in Bicester Village.

The site will be the sixth for the Paul Hurley-led concept after it exited a franchised unit it Boxpark Croydon.

Dum Dum also exited Brixton Market this year, while opened in Stratford Westfield.

Hurley, formerly of Dunkin’ Donuts, is looking to expand further by signing development deals with multi-site franchise operators.

He is targeting shopping centres, travel hubs, and high footfall urban locations, with flagship corporate stores to open alongside the franchises.