Crussh, the juice bar chain, has opened its first café-style venue in Notting Hill, bringing its portfolio to 23 sites.
The new outlet, which is located on the high street next to the tube station, has enlarged seating area comprising 40 covers.
The company said that it had decided to open a store with more of a comfortable, café feel due to the location of the site, which was expected to attract more of a tourist-based, leisure customer.
Outlets have recently also opened in Strutton Ground in Victoria and on Bryston Street in Marble Arch.
The group, which is enjoying its 10th year of trading, plans to expand its estate to 30 sites by the end of the year, with further branches planned for outside of London.
Crussh opened its first site outside of London in the Bluewater shopping centre in Kent at the end of 2007.