Artisan doughnut and coffee concept Crosstown Doughnuts has boosted the wholesale arm of its business, with a new deal to supply Harrods with its products.

The partnership comes after the retailer approached Crosstown in April as part of the broader refresh of their food hall.

It will be supplying eight different flavours, including Sri Lankan Cinnamon Sugar, Chocolate Truffle and Strawberry & English Sparkling Rosé.

JP Then, co-founder of Crosstown Doughnuts, commented: “It’s great to be a part of the iconic Harrods food hall. We have such a strong international following already so it was the perfect partnership to reach our target market. we are really looking forward to serving up fresh, particularly with some of our new seasonal flavours that have been very popular”.

Harrods joins its other premium wholesale partners: Wholefoods, Planet Organic and Air New Zealand.

Crosstown Doughnuts currently operates 11 permanent sites and also sells its products at various food markets across the capital.