Coco di Mama is expanding its partnership with Roadchef to bring its pasta offering to up to eight motorway service areas across the UK by January 2024.
The pasta counters will serve the Italian food-to-go brand’s customisable signature pasta range, including the 12-hour Beef Ragu, Ham Hock Carbonara, and Spicy Pollo.
Coco di Mama has over 200 points of distribution nationwide across multiple channels, including its London-based stores, over 140 delivery kitchens, and its retail partnership with Sainsbury’s.
The partnership with Roadchef will continue the brand’s expansion into the travel sector, alongside its recent opening at Liverpool Street rail station and roadside PFS trials with MFG.
Joe Gilbert, head of business development at Coco di Mama, said: “After successful trials, we are delighted to expand our partnership with Roadchef to offer our iconic, generous and wholesome pasta pots to roadside customers served at speed. We first opened our doors in London in 2011 and have been building up our ‘food-to-go’ stores, delivery kitchens and grocery channel partnerships ever since, with further expansion into Travel nationwide our next priority to bring Coco to new customers and occasions, in new ‘on the go’ locations.”
Howard Lockwood, catering and brand development director at Roadchef, said: “We are thrilled to be partnering with Coco di Mama, adding a touch of Italian flair to our motorway service areas. At Roadchef, we are committed to continually incorporating new and imaginative concepts, along with delectable menu choices, to enhance the dining experience for our customers. This partnership not only expands the array of exciting food options available to road users but also complements the existing offerings seamlessly.
“Roadchef is delighted to be rolling out this collaboration across eight of our sites, playing a key role in extending Coco di Mama’s reach beyond London and bringing their culinary delights to customers across the rest of the UK. The company’s dedication to delivering good, honest food using the freshest ingredients and a seasonal focus aligns seamlessly with our philosophy of consistently striving to delight our customers with the overall experience we provide.”
