Advertising during the commercial breaks on ITV’s Britain’s Got Talent, which had 14m viewers, paid dividends for Domino’s Pizza. The phones started ringing immediately with orders.
Like-for-like sales during the first 16 weeks of 2008 were up 13.3%. Domino’s say poorer consumers are continuing to buy at the value end of the range in much the same way as before the economic downturn.
Meanwhile sales among the AB demographic group are increasing as consumers trade down from eating out in restaurants, with their average £20-£25 orders double the value of DE consumers.
The company’s shares look tasty too, according to the Sunday Questor column in The Sunday Telegraph.
The Sunday Telegraph 15/06/08 (Business) page 9
