Welcome Break shows “resilience” in post-lockdown recovery

Motorway service operator Welcome Break has seen a “resilient” recovery in sales post-lockdown, owner Applegreen has announced.

At the height of lockdown, sales fell 57% below 2019 levels, improving significantly to -29% in June.

For the six months to 30 June 2020, Applegreen group revenue was at €1.1bn (down from €1.5bn in 2019), and adjusted EBITDA was down by more than 50% - dropping from €58.9m in H1 2019 to €25.3m in 2020.

“The first half of 2020 has been an unprecedented period due to the Covid-19 pandemic and I am immensely proud of the tremendous efforts of our people in supporting our customers and local communities throughout this challenging period,” said Bob Etchingham, Applegreen CEO.

“Applegreen carried good momentum from last year and traded strongly for the first ten weeks of the year, however, we saw a sudden and significant impact on the business from mid-March, particularly in our motorway service areas. This was most pronounced in April and May, but volumes recovered well by the end of the second quarter.

“To help mitigate some of this impact, the group took swift and decisive action in managing our cost base and tailoring our retail offer for changing consumer needs. Encouragingly, this recovery has continued over the summer months with the further lifting of restrictions, government stimulus packages and the staycation trend, all of which has improved traffic volumes.

“This performance further demonstrates the resilience of our business model and of our sector. We have learnt a lot during this crisis and are confident that we will emerge as a stronger organisation that is well positioned to benefit from future opportunities across all of our markets.”