Online restaurant booking system ResDiary has acquired NudgeCRM, the CRM, marketing and analytics platform.
Rather than merging completely, the companies said that their respective systems will work side-by-side with a “deep integration” being developed over the coming months. This will make ResDiary’s advanced table management and reservation capabilities available to Nudge, while providing ResDiary with access to Nudge’s sophisticated function enquiry, online payments, email marketing and analytics.
Chris Johns, founder of Nudge has joined the ResDiary board as a director and will manage his existing staff of developers. Working with ResDiary, Nudge will focus on optimising sales and marketing and further developing the Nudge brand.
Mike Conyers, founder and chief executive of ResDiary said: “The acquisition of Nudge is a huge step forward for ResDiary as we look to strengthen our offering. Nudge have an impressive system with deeply sophisticated function enquiry and email marketing/analytics. The Nudge system is ideally suited to the hybrid bar/restaurant/club market. We are looking forward to working further with Chris and his talented team.
“In a world where reservations are increasingly dominated by commission grabbing big players, the acquisition of Nudge will help grow our market share, while sticking to our core values of flat fees and user centric developments to help operators improve profitability and yield, whilst owning and controlling their own database.”
